First its sample sales going global and now its trunk shows. Donna Karan knows how important it is to be “in the know” with the online media that we have all consumed ourselves with over the past few years, and she is using it to her advantage. For her latest fall collection she will be hosting her trunk show online.
Donna Karan will be showing her collection on the company’s Facebook page on Monday, February 14th at 2pm. Look under the “What’s New” tab to find the runway show stream live. Viewers will then be able to take part in pre-ordering Karan’s favorite items from the collection at Neiman Marcus starting February 22nd.
Karan’s objective here is clearly advertising for the modern woman, who wants good fashion right at her fingertips. “Making the Donna Karan brand available to women wherever they are is one of our top objectives,” said Carole Kerner, president of Donna Karan New York. (WWD.com)
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