Daily Archives: February 8, 2011

New Designer Lines Coming to Forever 21

Forever 21, WWD.com
Target and H&M have taken on designer lines so why shouldn’t Forever 21? The trendy store had a designer t-shirt line back in August made by Brian Lichtenberg and now they are taking on two more.

Last week Petro Zillia’s bright and fun collection was revealed in Forever 21 and Rory Beca’s super chill line will be introduced to all 250 stores on March 4.

“This is sort of new for us,” Linda Chang, daughter of Forever 21 founder Don Chang said. “We want to be able to keep fresh new designs in our stores so that our customers want more and different things. We’re not really concerned with the financial impact [of the partnerships]. Our mind-set wasn’t that they’d be profit generators. We always like to be on top of trends, and collaborations are a trend in the industry.” (WWD.com)

The prices for these collections will fit nicely into the inexpensive retail tags that Forever 21 is known to have, ranging from $5.80 to $32.80. There will however, be a few fancy pieces that will be on the pricer side like the Petro Zillia’s Aztec-inspired silk chiffon top for $148.

Donna Karan’s New Take on Trunk Shows

Neiman Marcus Facebook Trunk Show Post, Facebook.com/DonnaKaranNewYork
First its sample sales going global and now its trunk shows. Donna Karan knows how important it is to be “in the know” with the online media that we have all consumed ourselves with over the past few years, and she is using it to her advantage. For her latest fall collection she will be hosting her trunk show online.

Donna Karan will be showing her collection on the company’s Facebook page on Monday, February 14th at 2pm. Look under the “What’s New” tab to find the runway show stream live. Viewers will then be able to take part in pre-ordering Karan’s favorite items from the collection at Neiman Marcus starting February 22nd.

Karan’s objective here is clearly advertising for the modern woman, who wants good fashion right at her fingertips. “Making the Donna Karan brand available to women wherever they are is one of our top objectives,” said Carole Kerner, president of Donna Karan New York. (WWD.com)

Hello Bright Eyes

Bernhard Wilhelm Mykita Sunglasses
Color is all around and for spring its no different, especially when it comes to your eyewear. We have been seeing some vibrant hues being sported with some pretty cool looking frames like the latest styles from Escada and Thierry Lasry, which both have the cat eye style. These shades are cool with the 50’s inspired vibe but the bold colors of reds, yellows and greens make them fresh and fun especially when the warm weather hits.

Other designer brands like Dolce & Gabbana and Vera Wang are bringing in the pastel shades with their wire frame aviator styles. The lens colors are soft but noticeable in shades of golds, purples and blues.

Spring is all about color and wearing sunglasses is the easiest way to achieve it. Simply put on a pair of transparent frames with a bold lens and you are ready to hit the streets in style. A perfect addition to your super cool outfit for Fashion Week might we add?

Ralph Lauren’s New Take on Denim

Ralph Lauren Denim02, WWD.com
Denim never looked so good. Ralph Lauren just recently created a new line, Collection Denim and there is nothing ordinary about it. The new luxury denim line includes more than just jeans, although that does make up for a lot of it. The collection features not only “super skinny jeans” but also leggings, trench coats and tuxedo jackets–yes all made out of denim.

Of course there are other items in there as well that aren’t denim-made like tuxedo blouses and shearling vests. These pieces are simply put in there to actively achieve the overall glam style that Lauren definitely knows how to pull off.

Sure, we see denim all the time, but this collection is so much more. There are cargo pocket and button details on the jeans and the jackets are coated to have a smooth look of make believe lush leather.

You will be able to get your hands on these fancy new duds coming this July, with prices ranging from $300 to $2,000.

“You see jeans for kids, but you don’t see them for women who want something more sophisticated,” Ralph Lauren said. “I thought there is a woman out there who wants to wear denim. Denim is not the newest thing in town, so the question is, what’s new?” he said, scanning the lineup. “This looks new. I think it’s a real new category. I was very excited about this category, because I feel that it hasn’t been done before.” (WWD.com)