New Designer Lines Coming to Forever 21

Forever 21, WWD.com
Target and H&M have taken on designer lines so why shouldn’t Forever 21? The trendy store had a designer t-shirt line back in August made by Brian Lichtenberg and now they are taking on two more.

Last week Petro Zillia’s bright and fun collection was revealed in Forever 21 and Rory Beca’s super chill line will be introduced to all 250 stores on March 4.

“This is sort of new for us,” Linda Chang, daughter of Forever 21 founder Don Chang said. “We want to be able to keep fresh new designs in our stores so that our customers want more and different things. We’re not really concerned with the financial impact [of the partnerships]. Our mind-set wasn’t that they’d be profit generators. We always like to be on top of trends, and collaborations are a trend in the industry.” (WWD.com)

The prices for these collections will fit nicely into the inexpensive retail tags that Forever 21 is known to have, ranging from $5.80 to $32.80. There will however, be a few fancy pieces that will be on the pricer side like the Petro Zillia’s Aztec-inspired silk chiffon top for $148.

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One response to “New Designer Lines Coming to Forever 21

  1. SO GLAD FOREVER 21 HAS DECIDED TO TAKE ON THIS PROJECT. WILL DEF. BE ON THE LOOKOUT FOR THIS. GREAT ARTICLE–

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