“This is sort of new for us,” Linda Chang, daughter of Forever 21 founder Don Chang said. “We want to be able to keep fresh new designs in our stores so that our customers want more and different things. We’re not really concerned with the financial impact [of the partnerships]. Our mind-set wasn’t that they’d be profit generators. We always like to be on top of trends, and collaborations are a trend in the industry.” (WWD.com)
The prices for these collections will fit nicely into the inexpensive retail tags that Forever 21 is known to have, ranging from $5.80 to $32.80. There will however, be a few fancy pieces that will be on the pricer side like the Petro Zillia’s Aztec-inspired silk chiffon top for $148.