Maybelline New York The Falsies by Volum Express Mascara ($8, available in drugstores now)

I just read about Maybelline’s thrilling new mascara: The Falsies. After a month of testing it out every day, “Who, What, Wear” can tell you that this product is a serious game changer. The curved brush and Pro-Keratin fiber-enriched formula is told to be fantastic and give you tremendously full and long lashes—people keep asking if those are extensions! All in all, they say it’s so amazing and suggest you stock up too! (On a side note: if you can’t find it at your local store, it will be available on Maybelline’s website in the next couple of weeks, so check back soon.)

Australia Takes Breakthrough Strides to Promote Healthy Body Image

Throughout the history of a glamorous and exciting world called fashion, a dark cloud of negative body image has loomed.  Being thin has always been desirable in the industry, but the grunge period of the ’90s brought that to a new level when Kate Moss introduced “Heroin Chic”.  Suddenly we not only wanted to be thin, but would do so at any cost.  It is almost as if anorexia was not a disease, but a blessing.  Even after the death of a few models who gave their lives for fashion, designers still insisted on paper-thin girls.

In recent years, former model Tyra Banks made waves as she began to promote a healthier body image after being publicly scrutinized for her own weight gain.  Though some progress was made, the industry still seemed in great favor of the waif.  Several magazine covers were found to have digitally altered already thin women in an attempt to make them even thinner.  However, there was a breakthrough when Marc Jacobs recently presented a Louis Vuitton show utilizing more voluptuous models.  Still, nothing had really been official until now.

On June 27, 2010 the Australian Government announced new initiatives to promote a healthy body image among young girls.   The new initiatives will attempt to build young people’s resilience to negative body image pressures and promote leadership within the fashion, media and advertising industries.  Such strides being taken involve support of The Butterfly Foundation, which helps with troubling eating disorders and the creation of a “Body Image Friendly” symbol.

If other countries are able to learn from Australia’s great attempts, the fashion industry could soon become as beautiful on the inside as it is on the out.  It could change the world.

High Anticipation for June 24th Premier of “Giant” NYC Runw

Anyone who has ever picked up an issue of Vogue should be well aware that September means Fashion Week.  At a time when the entire fashion industry will be scurrying around the streets of the New York with mixed emotions of panic and excitement, the days counted before that magical catwalk extravaganza will fly by.

However, for those of us who simply cannot wait another moment for some runway treats, there is The Fashion Center Sidewalk Catwalk presented by LF USA.  From June 24th-September 3rd, this unique art exhibit will feature some of New York City’s greatest designers in the form of larger-than-life mannequins which will be displayed runway style down Broadway.

This exciting exhibit will serve as a reminder to all that New York City is really about one thing: Fashion!  While images have not yet been released, you can expect Betsey Johnson’s mannequin to parade about in bright, life-like florals.  This is one runway you will not want to miss!