Monthly Archives: August 2011

Recipe for Seduction

by Samantha von Sperling of Polished Social Image
Fashion Societe Style Meets seduction seminar by Samantha von Sperling
Seduction, it makes the world go around. Sex, food, money, power, fame, glamour, glitter, it’s all seductive. It’s what pulls at our egos and into our ears whispers our deepest desires.

Seduction is about attracting someone to you by offering the promise of what they want. Any advertising expert will tell you to sell the dream, not the product.

Recipe for seduction:

Start with a specimen that caught your eye at the market. Add flirting to make it interesting. Fold in spontaneity to make it come alive. Next, pour on playfulness, a bit of intrigue, a dash of dramatic flourish, a sprinkle of glamour, a heaping spoonful of kindness, stir in some generosity and let simmer. Now blend in food, wine and spirits to make it especially delicious. Whisk in interesting ensembles that beckon to be touched for texture. A dab of fragrance to awaken the senses, candle light for glow and music to suite your taste. A bit of dancing if you dare! Now turn up the heat! Presentation is crucial, serve warm with imagination. Garnish with a sense of adventure. Enjoy!

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Now that Fashion Societé is going Co-Ed….

Networking opportunities between the sexes abound so here are 5 spot-on points we love about exchanging business cards from Bags to Riches’s Linda Hollander:

5 Pet Peeves about Business Cards

NAFE member Linda Hollander, the Wealthy Bag Lady, is a 20-year entrepreneur and author of the best-seller, Bags to Riches: 7 Success Secrets for Women in Business. She teaches entrepreneurial women about small business success and is the founder of the Women’s Small Business Expo. Here are her suggestions for creating a professional and effective business card.

Business cards are your chance to make a brilliant first impression that will either lead to profits or frustration. When a person views your business card, you want them to know immediately about what you do, if you can help them, and how they can contact you. Sounds simple, right? Here are some of the most common mistakes:

1. CROSS-OUTS WRITTEN OVER IN PEN. The most egregious mistake! If your phone number or email has changed, please print new business cards. Don’t use a pen to cross out and write the current information.

2. CONTACT INFORMATION IS MISSING. A card with no physical address brands you as a teeny tiny micro-business. If you’re a home-based business, I don’t recommend giving the address of your house – but there are alternatives. Private mailbox rental locations are great because they also accept packages. You can get a post office box, or use a friend’s office as a physical address. When I read your business card, I also want your phone number, fax, web site and email address. Without your email, you look like a dinosaur. If you have a web site, don’t just list it – give people a reason to go there (free report, articles, tips, etc.)

3. MORE THAN 3 PHONE NUMBERS. Too Much Information. Choose the best phone numbers to reach you. I don’t list my cell; I forward my calls to my cell phone if I’m out of the office. If you’ve read my book, Bags to Riches, you know that I’m not a fan of the combination phone/fax. If you’re serious about your business, invest in a dedicated fax line.

4. FONTS THAT ARE HARD TO READ. Fancy fonts for your logo are great, but please choose a standard font for the contact information on your business card. Arial and Times Roman are clean and convey credibility. Another common mistake is colored type too light to read. I’ve seen yellow type on a white background too many times to count. One more point: the difference between a professional designer and a hack is the use of negative space. A beginner crams too much information on the card, creating clutter.

5. NICKNAMES. The name on the top of the card says Elizabeth “Betty” Jones. I have no idea what name to use. Am I crossing the line if I use your nickname? Is Betty only for your close friends? Which name do you prefer? Please pick one name and use it on your business card.

ALWAYS carry your business cards. Your business cards won’t work unless you do. (If you meet people who don’t have their business cards, ask them to write their contact information on the back of yours.) Now, go out there and network!

Unlike “classic” Prada, kick up your scent collection…

…with the young fresh fragrance coming out in sometime this month called “Prada Candy”.  We can’t wait to try its more feminine and daring tones, plus enjoy the art-deco bottle with the cartoon illustration. Following its Fall debut in the U.S., body lotion, shower gel and body scrubs will be offered.

Falling Forward

Well ladies, although we’re excited to spend this last true summer month under the sun—and in lots of SPF-  today, let’s think ahead with refinery29.com‘s favorite picks for the upcoming cool weather. The great thing about these trends is that you can carry over summer essentials and make them fall basics! Keep bright colored trousers and high-slit skirts (as well as mid-calf skirts) in rotation for the chilly season and you’ll look like you stepped off the runway. Get refinery29’s total fall review here .