Tag Archives: Bergdorf Goodman

Can Kmart Get Sexy?

Sofia Vergara. WWD.com
Apparently this megastore is going to try. Sexy Modern Family TV star, Sofia Vergara is going to have a collection in Kmart made of leggings, miniskirts, dresses, footwear, handbags and leopard print bustiers (ThreadNY). “We’re trying to fill in a hole in the store. They wanted to appeal to a younger woman with something a little spicy. The times are changing” (WWD). 

That they are. So why Kmart? It has a lot to deal with the large Latin clientele and sticking with a place she knows moms are comfortable shopping at. “This is not a new store for me. When you have kids you don’t go to Bergdorf Goodman to buy underwear and socks- you go to Kmart.”  Vergara apparently signed a “long-term contract” and the saucy collection priced around $9.99-$59.99 is expected to launch next fall.  She will also be the exclusive model for the collection.   The young, style-conscious woman has a new budget-minded place to shop for racy intimates, handbags, shoes, and plenty of bling.

Hmm, maybe Kmart can be cool after all.