Times are changing and thankfully, the beauty industry is changing with them. Revolutionary hair and skin care line Carol’s Daughter has expanded its marketing to include a multiracial campaign featuring singers Solange (Beyonce’s sister), Cassie, and Victoria’s Secret model Selita Ebanks. Founder Lisa Price is now catering to the nearly 9 million Americans who categorize themselves as belonging to more than once racial group. Carol’s Daughter has long stood by its Beauty in Nature mantra, bringing quality products to the full spectrum of women across the country, and now their ad campaign is a visual extension of this methodology. A mirror to the patchwork ethnic fabric of America, chairman and lead investor, Steve Stoute attests that Carol’s Daughter “will serve as cultural ambassadors in bringing forth this acceptance that the definition of beauty is now colorless”. And that, ladies, is every shade of fabulous. Visit Carol’s Daughter online or find a store near you.
Like Us on Facebook