Category Archives: style vs. taste

Wow… where’d you get THAT dress? Ohhh right from that um…Truck–

Halal trucks— move over. Hot dog stands, get outta-the-way. Stylish, shopaholic New Yorkers can now get their fix right on city streets. Mobile “boutiques” are cropping up, offering items from unique tops to stylish dresses to handmade accessories.  chic fashion truck

“Rolling” retailers are a mainstay on the West Coast, and while table set-ups with fake designer goods are common in NYC, these newest  revamped trucks offer style in spaces where food-on-the-go is usually stationed. Household names such as Cynthia Rowley and Armani Exchange have even delved in this retail phenomenon.

Hoboken, NJ-based Chic Rattle and Roll was started by two hip-thinking mew moms, 28-year-old Danielle Mazzurco and Lisa Dunn, 35 in in December. Danielle’s passion for rock music blended with Lisa’s girly taste and offers Van Halen T-shirts alongside flowing dresses. Joey Wolffer, 31 years old of Manhattan, runs the the high-end Styleliner. Retail is in her blood: she’s the great-great-granddaughter of a founder of the U.K. retailer Marks & Spencer,. Now she drives a 20-foot-long potato-chip delivery truck that’s filled with hand-painted T-shirts and handbags from off-the-radar designers such as Beirut-based Sarah Beydoun, whose artisans are women in prison in Lebanon. Prices range from $30 to $1,800. Jessie Goldenberg, 24, launched her truck, the bohemian-themed Nomad, in late March.

Because this path to sales signals uniqueness and urgency to buyers, many hopeful fashion-minded entrepreneurs see this as a quick entry to selling their prized designs. Be warned: this new retail avenue is not cheap to enter as outfitting a truck runs between $15,000 and $60,000. While nationwide the number of mobile fashion trucks is growing, here Mr. Bloomberg limits the maximum number on the streets to 853 at a time; the waiting list is closed. The American Mobile Retail Association has grown from five members in California in 2011 to about 70 nationwide. So as long as no one conjectures that these trucks are highly caloric or cholesterol-ridden, perhaps the mayor will ease up on the limit…..

This boutique on wheels showcases the latest styles from exclusive designer brands not found in your everyday boutique or department store; and brings them to a corner near you. Fashion Societe loves this!!!

This boutique on wheels showcases the latest styles from exclusive designer brands not found in your everyday boutique or department store; and brings them to a corner near you. Fashion Societe loves this!!!

How Style Television Shows and Fashion Magazines Affect the Way Women Dress

Fashion magazines have been around since the mid-1800s. Style shows like “What Not to Wear” have been around for 10 years (as of this month) and going strong.  Pretty much everyone including me wants to “look their best”.  Barring major surgery, we can’t change our facial features, our height or structure, but we can all change our clothes. And unless you live under a rock, you know by now the importance and impact of our image. So with all this media to turn to, what makes us look our best when “well-dressed” is utterly subjective?

Fashion, taste and style are commonly interchangeable words. Yet they’re quite different elements. After all, Fashion is material expression of the current time– garments are chosen to be worn to clothe, through offerings by designers/retailers who feel it will sell. Taste is the preference for a particular design. Tastes range widely to the extent that the “best taste” is usually considered one’s own.  Style is the most complex derivative of clothing and expression. Dressing codes are combined into types, take on a name, become recognizable, and are often associated with groups of people.  But the true essence of style- whether it’s worn, a common thread in music, or found in an author’s work- is a free use of the proper which German poet Friedrich Holderlin explains is the freedom to break rules. Whether a person is “well-dressed” is often a unique interpretation of this 3 element-combo.

With reality TV hosts mocking then transforming the lucky subject to the glee of the family, how many of us can relate to that poor soul when he/she first appears? Their taste is bashed, their possessions discarded and a new style is handed to them. Do we take notes throughout so that we improve upon the end credits, or do we watch for giggles? Personally, I love “How Do I Look?” and  I’ll never give up my subscription to Marie Claire or Lucky. Time spent with these are rewards for tasks such as writing this.  With popularity such as Elle‘s- the largest with 42 international editions in over 60 countries, we can expect to see the new trends, the newest it bags, and fresh ways to put it all together better. With all the coverage and “suggestions” we are led to internalize this ourselves- whether its back to a familiar rut or an actual seasonal metamorphosis.

How’s that going? Magazines work. Shows entertain. It’s basically passive stuff. I believe we need to get proactive. After all, these economic times require all we’ve got.

First published November 7, 2011 in womenpartner.org.