Halal trucks— move over. Hot dog stands, get outta-the-way. Stylish, shopaholic New Yorkers can now get their fix right on city streets. Mobile “boutiques” are cropping up, offering items from unique tops to stylish dresses to handmade accessories.
“Rolling” retailers are a mainstay on the West Coast, and while table set-ups with fake designer goods are common in NYC, these newest revamped trucks offer style in spaces where food-on-the-go is usually stationed. Household names such as Cynthia Rowley and Armani Exchange have even delved in this retail phenomenon.
Hoboken, NJ-based Chic Rattle and Roll was started by two hip-thinking mew moms, 28-year-old Danielle Mazzurco and Lisa Dunn, 35 in in December. Danielle’s passion for rock music blended with Lisa’s girly taste and offers Van Halen T-shirts alongside flowing dresses. Joey Wolffer, 31 years old of Manhattan, runs the the high-end Styleliner. Retail is in her blood: she’s the great-great-granddaughter of a founder of the U.K. retailer Marks & Spencer,. Now she drives a 20-foot-long potato-chip delivery truck that’s filled with hand-painted T-shirts and handbags from off-the-radar designers such as Beirut-based Sarah Beydoun, whose artisans are women in prison in Lebanon. Prices range from $30 to $1,800. Jessie Goldenberg, 24, launched her truck, the bohemian-themed Nomad, in late March.
Because this path to sales signals uniqueness and urgency to buyers, many hopeful fashion-minded entrepreneurs see this as a quick entry to selling their prized designs. Be warned: this new retail avenue is not cheap to enter as outfitting a truck runs between $15,000 and $60,000. While nationwide the number of mobile fashion trucks is growing, here Mr. Bloomberg limits the maximum number on the streets to 853 at a time; the waiting list is closed. The American Mobile Retail Association has grown from five members in California in 2011 to about 70 nationwide. So as long as no one conjectures that these trucks are highly caloric or cholesterol-ridden, perhaps the mayor will ease up on the limit…..
This boutique on wheels showcases the latest styles from exclusive designer brands not found in your everyday boutique or department store; and brings them to a corner near you. Fashion Societe loves this!!!
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Wilhelmina Open Call for W Runway Division Tuesday, June 12 12:00p to 3:00p
NYC Fashion Hack Day 2012 Saturday, June 16 8:00a
to read them all!
Fashion magazines have been around since the mid-1800s. Style shows like “What Not to Wear” have been around for 10 years (as of this month) and going strong. Pretty much everyone including me wants to “look their best”. Barring major surgery, we can’t change our facial features, our height or structure, but we can all change our clothes. And unless you live under a rock, you know by now the importance and impact of our image. So with all this media to turn to, what makes us look our best when “well-dressed” is utterly subjective?
Fashion, taste and style are commonly interchangeable words. Yet they’re quite different elements. After all, Fashion is material expression of the current time– garments are chosen to be worn to clothe, through offerings by designers/retailers who feel it will sell. Taste is the preference for a particular design. Tastes range widely to the extent that the “best taste” is usually considered one’s own. Style is the most complex derivative of clothing and expression. Dressing codes are combined into types, take on a name, become recognizable, and are often associated with groups of people. But the true essence of style- whether it’s worn, a common thread in music, or found in an author’s work- is a free use of the proper which German poet Friedrich Holderlin explains is the freedom to break rules. Whether a person is “well-dressed” is often a unique interpretation of this 3 element-combo.
With reality TV hosts mocking then transforming the lucky subject to the glee of the family, how many of us can relate to that poor soul when he/she first appears? Their taste is bashed, their possessions discarded and a new style is handed to them. Do we take notes throughout so that we improve upon the end credits, or do we watch for giggles? Personally, I love “How Do I Look?” and I’ll never give up my subscription to Marie Claire or Lucky. Time spent with these are rewards for tasks such as writing this. With popularity such as Elle‘s- the largest with 42 international editions in over 60 countries, we can expect to see the new trends, the newest it bags, and fresh ways to put it all together better. With all the coverage and “suggestions” we are led to internalize this ourselves- whether its back to a familiar rut or an actual seasonal metamorphosis.
How’s that going? Magazines work. Shows entertain. It’s basically passive stuff. I believe we need to get proactive. After all, these economic times require all we’ve got.
First published November 7, 2011 in womenpartner.org.
Fashion Societe is on the lookout to nominate deserving women to a national women’s magazine that is looking to do a feature about real life makeovers. Nominees must be:
1. Women ages 20 to 36.
2. Women whose look could use some freshening up. Maybe she thinks mom jeans are ironically cool (they’re not), or darkens her eyebrows with a Sharpie (true story), or is holding on to a hairstyle that made her hot ten years ago (but isn’t doing much for her these days). The more outrageous her fashion or beauty transgressions the better. Don’t worry about offending her–she’ll be too excited about getting a makeover to be upset.
3. Women who could use some pampering. Perhaps she’s a single mom, or she’s fighting cancer, or she’s putting herself through college singlehandedly, or she lost her job earlier this year. We want to make her feel amazing for a day.
4. Live in the New York City area (surrounding states are fine).
Do you know someone who meets ALL these requirements? Please email us if you do (YES, you can nominate yourself), or pass this post on so they can respond to the questions.
Send an email that answers the following questions to email@example.com by Thursday, September 22 at 12 noon EST.
Why she NEEDS a makeover:
Why she DESERVES a makeover: