Category Archives: Bathing Suits

Wow… where’d you get THAT dress? Ohhh right from that um…Truck–

Halal trucks— move over. Hot dog stands, get outta-the-way. Stylish, shopaholic New Yorkers can now get their fix right on city streets. Mobile “boutiques” are cropping up, offering items from unique tops to stylish dresses to handmade accessories.  chic fashion truck

“Rolling” retailers are a mainstay on the West Coast, and while table set-ups with fake designer goods are common in NYC, these newest  revamped trucks offer style in spaces where food-on-the-go is usually stationed. Household names such as Cynthia Rowley and Armani Exchange have even delved in this retail phenomenon.

Hoboken, NJ-based Chic Rattle and Roll was started by two hip-thinking mew moms, 28-year-old Danielle Mazzurco and Lisa Dunn, 35 in in December. Danielle’s passion for rock music blended with Lisa’s girly taste and offers Van Halen T-shirts alongside flowing dresses. Joey Wolffer, 31 years old of Manhattan, runs the the high-end Styleliner. Retail is in her blood: she’s the great-great-granddaughter of a founder of the U.K. retailer Marks & Spencer,. Now she drives a 20-foot-long potato-chip delivery truck that’s filled with hand-painted T-shirts and handbags from off-the-radar designers such as Beirut-based Sarah Beydoun, whose artisans are women in prison in Lebanon. Prices range from $30 to $1,800. Jessie Goldenberg, 24, launched her truck, the bohemian-themed Nomad, in late March.

Because this path to sales signals uniqueness and urgency to buyers, many hopeful fashion-minded entrepreneurs see this as a quick entry to selling their prized designs. Be warned: this new retail avenue is not cheap to enter as outfitting a truck runs between $15,000 and $60,000. While nationwide the number of mobile fashion trucks is growing, here Mr. Bloomberg limits the maximum number on the streets to 853 at a time; the waiting list is closed. The American Mobile Retail Association has grown from five members in California in 2011 to about 70 nationwide. So as long as no one conjectures that these trucks are highly caloric or cholesterol-ridden, perhaps the mayor will ease up on the limit…..

This boutique on wheels showcases the latest styles from exclusive designer brands not found in your everyday boutique or department store; and brings them to a corner near you. Fashion Societe loves this!!!

This boutique on wheels showcases the latest styles from exclusive designer brands not found in your everyday boutique or department store; and brings them to a corner near you. Fashion Societe loves this!!!

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4 New Fashion Events in NYC: Siman Doonan, Hack Day 2012, FFF Fashion Week & More!

Just posted on the Fashion Societe Directory…. Check them out to be up on the latest in what’s around town!

Wilhelmina Open Call for W Runway Division Tuesday, June 12 12:00p to 3:00p

NYC Fashion Hack Day 2012 Saturday, June 16 8:00a

at Gilt Groupe Hq, New York, NY
Click here to read them all!

Cruise 2011 Swimwear

The latest swimwear collections took inspiration from the splash of the Jersey Shore, the retro glamour of Sixties Las Vegas and the futuristic flash of superheroes, all to be on display at Mercedes-Benz Fashion Week Swim July 15-19 and SwimShow 2011 in Miami July 17-20. 

Amazing look and when I perfect ever square millimeter of my body (uhhmmm I wish) then I would LOVE to wear this… Who is already there?? (send  only 1st name and  photo)