What a remarkable session Imogen Lamport, AICI CIP provided on Sunday afternoon, May 22nd at the AICI’s Orlando conference. And take that from a perennial blogger! From posing the question “What are the 5 most-asked questions people call you with?” I knew the time spent in Blogging and Writing Your Way to Expert Status would be constructive to the audience of image consultants. Why? The answers to that could lead right into creating a very successful source of new clients!
The attendees replied that they are frequently asked:
♦ What should I wear to a funeral?
♦ Should I get plastic surgery for this?
♦ What can I wear to get hired?
♦ What is appropriate attire for my new job?
♦ What do I need to know about clothing for people with disabilities
This interactive exercise led into how one finds the right subject for a blog. For image consultants, this means to go directly to the 5 main aspects of their business: What are they? Break the 5 down and explore the millions of ideas you can think of from there. And here’s the best tip: start off with what people consistently tell you that you are very, very good at! By delving into our passions we are naturally led to find our natural “voice”.
Imogen was very passionate about case study writing, because people love to read about stories they can relate to themselves. Case studies are popular because the outcome becomes a tried and tested “lesson”. Conclude she says, with a question that encourages them to comment about their own personal experience. This engages them to come back again and again to your blog, and works even if they’re not inspired to comment just because they’ve read the article.
Imogen Lamport B.A Comm, AICI CIP, buys only the finest designer clothes, has the body of a supermodel, and never worries about what to wear. And if that were true, she never would have started her company, Bespoke Image. With a BA in communications and a background in PR, Imogen served as past President of the AICI (Association of Image Consultants International) Melbourne chapter. In 2009, she became one of only eight image consultants in Australia to earn the Certified Image Professional certificate, acknowledging her highly competent level of training and experience. Imogen’s blog, Inside Out Style, gives free daily style tips and attracts devoted readers from around the world. She is also the Plus Size Womens Guru on LifeTips, with style tips for the curvier woman.