Ralph Lauren’s New Take on Denim

Ralph Lauren Denim02, WWD.com
Denim never looked so good. Ralph Lauren just recently created a new line, Collection Denim and there is nothing ordinary about it. The new luxury denim line includes more than just jeans, although that does make up for a lot of it. The collection features not only “super skinny jeans” but also leggings, trench coats and tuxedo jackets–yes all made out of denim.

Of course there are other items in there as well that aren’t denim-made like tuxedo blouses and shearling vests. These pieces are simply put in there to actively achieve the overall glam style that Lauren definitely knows how to pull off.

Sure, we see denim all the time, but this collection is so much more. There are cargo pocket and button details on the jeans and the jackets are coated to have a smooth look of make believe lush leather.

You will be able to get your hands on these fancy new duds coming this July, with prices ranging from $300 to $2,000.

“You see jeans for kids, but you don’t see them for women who want something more sophisticated,” Ralph Lauren said. “I thought there is a woman out there who wants to wear denim. Denim is not the newest thing in town, so the question is, what’s new?” he said, scanning the lineup. “This looks new. I think it’s a real new category. I was very excited about this category, because I feel that it hasn’t been done before.” (WWD.com)

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