Newsday announced our “Forward to Fashion” Event tomorrow at Saks

What thoughts are buzzing about the CVS & Sephora type in-store beauty treatments?

In May, Sephora began offering the Special Occasion Makeover, an appointment-only makeup application that requires a minimum purchase of $50, according to a Sephora cast member, or sales associate, which can be used on any item in the store, online or for a future purchase. Or, MAC Cosmetics’ makeup application service for a flat fee of $50.   At Barneys New York, resident beauty guru Jason Ascher’s sales model is built around offering expert advice during free prebooked makeup consultations.   A visit generally requires an appointment be booked one to two weeks in advance.

CVS Pharmacy and Duane Reade, in particular — have added services as part of new high-end beauty concepts. For instance, Duane Reade’s Look Boutique offers brow shaping by the Ramy brow specialists for $35.

CVS’s upscale concept, Beauty 360, offers three tiers of services on its menu, namely facials priced between $50 and $65; 15-minute complimentary services, including the Hot Toddy hand massage, and service with a purchase, such as Balance the Day, an express face treatment with the purchase of any skin care item. It also offers brow shaping by a beauty adviser trained by Billion Dollar Brows for $20, and every purchase of a set of Pop Beauty false lashes comes with a free application lesson.